Defeat of $2.5 Million Measure O Campaign A developer hired one of Sacramento’s premiere campaign management firms and poured more than $2 million into an county initiative to override the Sacramento Board of Supervisors and force the permitting of a new city on the county’s eastern boundary.  With 16 days left in the campaign, we crafted a TV ad, helped pull together a series of news events, and helped place our TV ad into TV and print news coverage.  Then we took the TV news clips and newspaper stories to contributors and raised enough money to buy commercial time to run the TV ad on two stations for four days prior to the election.  With less than a $100,000 we defeated a multi-million dollar campaign by a margin of 69% to 31%.  This campaign demonstrates how humor and quality communication can defeat massive amounts of misleading advertising. Articals:      Sacramento Bee, Oct. 28, 2000, “ Spending record on rezoning initiative”      Sacramento Bee, Nov. 3, 2000, “ Measure O foes launch TV effort”      Sacramento Bee, Nov. 8, 2000, “Two-thirds say no to measure O”      Sacramento Bee, Nov. 9, 2000, “Measure O loss seen as backlash over ads”