has over 20 years specializing in the use of
communications strategies to influence decision-making in the political
process. Don has extensive
experience in legislative bill writing, strategy formulation, satellite
communications, investigative news reporting and grassroots organizing.
Currently Don Fields is the President of RF Communications Inc.,
a firm that specializes in carefully crafted strategy, grassroots
organizing and in depth research for maximum media influence. In this
capacity Don has spear-headed many political campaigns. Most recently
with less than a $100,000 in hand Don’s firm succeeded in defeating a
mutli-million dollar Measure O campaign by a margin of 69% to 31% through
a series of news events including TV and print coverage.
Don Fields led the legislative fight against the oil industry
effort to repeal a one hundred year old anti-war pollution law (SB 649).
The Governor signed a cleanup measure, which removed some of the
worst provisions of SB 649. RF Communications triggered a statewide media campaign that stopped
the diesel fuel industry’s attempt to gut the Air Resources Board’s
regulations. Another example of Don’s strategic abilities is the
defeat of the new car dealer industry to create ten-mile radius de facto
monopolies over the new emerging auto service center business.
Other successful campaign strategies include the defeat of the
California Public Utilities Commission’s “PoolCo Plan” to
restructure the state’s utility industry.